Search engine optimisation is improving your website’s position on search engines to get more traffic. It focuses on both paid and unpaid traffic. Here are some techniques that will help you achieve this goal.

Structured data

Structured data is an essential component of on-page search engine optimisation. It makes search engines understand your content better, boosting your organic traffic. Aside from helping your site rank better in SERPs, structured data can also improve the overall user experience.

Google has a structured data extension that allows you to add this markup to your page. The extension can be used in various phases of your website’s development.

In recent years, Google has significantly improved its support for JSON-LD. These features can help you add more information about your products, services, or social media presence. For example, you can specify the title and description for Facebook.

Adding structured data can also make your site eligible for rich results. Rich results are more visually appealing than regular search snippets. It helps searchers find more detailed, actionable information.

Another benefit of structured data is its ability to improve your clickthrough rate. A study by Rotten Tomatoes found that adding structured data to 100,000 pages increased the clickthrough rate by 25%.

Moreover, structured data can help you qualify for rich results, such as featured

snippets and video carousels. In addition, you can use the structured data extension to enhance your non-SERP features.

You can easily add structured data using a Google Structured Data Markup Helper tool. It helps you create and add code snippets that will automatically be scanned for formatting.

Structured data is a standardised way of displaying content on a webpage. Using the correct syntax is essential to ensure the data is structured correctly. It might break if your data doesn’t conform to the valid format.

Before implementing structured data on your site, you should test your page’s performance. Do a before and after test and compare the results. A clear understanding of the impact of structured data on your site will help you make a more informed decision.

Google provides a tool called URL Inspection to inspect your indexed pages. It shows you the number of valuable items and any warnings or errors.

On-page optimisation

On-page search engine optimisation is a great way to increase your organic traffic. It gives you control over various ranking factors to help your website gain more visibility. In addition, the results can be immediate and trackable.

A properly optimised website can often generate more leads, boosting conversion rates. But before you start optimising your page, you must understand some key metrics.

Among the factors considered by search engines are URL structure, keywords, and content. Search engines look at all these factors when determining whether or not your site is relevant to a particular query.

Another critical factor is the meta description. This tag describes the page and is usually displayed in the SERPs underneath the page title. Optimising your meta description can encourage more clicks, leading to additional clickthroughs.

Other on-page optimisations include reducing page load times. Slow-loading pages can decrease user engagement. Increasing the site’s responsiveness to mobile devices is essential to on-page SEO.

Optimising your copywriting can also improve your CTR. Using targeted keywords in the right places can also help.

Incorporating simple graphics is also an excellent way to improve your on-page SEO. Simple graphics can enhance the functionality of your page and may be more effective than more complex solutions.

While on-page search engine optimisation is not a guarantee of higher rankings, it can provide a solid foundation for your SEO Adelaide strategy. Creating a well-optimised website can increase your traffic, conversion rates, and brand awareness. Plus, you can easily change and optimise your page at any time.

When it comes to on-page search engine optimisation, there is no single “best” approach. Instead, your strategy should be tailored to the specific needs of your business. However, the following on-page SEO Adelaide tactics can boost your ranking and drive more traffic to your website.

With Google’s algorithm still a mystery, there is no clear answer as to which strategies are best. Staying on top of the latest changes is the key to ensuring your content is indexed.