SEO Auckland services improve a website’s ranking on Google and other search engines. Businesses typically utilise these services to increase their online visibility and generate more business from organic search traffic.

Search engine algorithms assign pages a ranking based on hundreds of factors. SEOs utilise this knowledge to craft and implement search marketing strategies that consider on-page, off-page, and technical best practices.

Keyword research

Keyword research is discovering and selecting words people will use to locate your business online. This step is essential in SEO Auckland services strategy and should be conducted regularly to stay abreast of current developments.

With a keyword research tool, you can quickly identify high-volume search terms for your product or service. It will allow you to craft optimised content for these terms and drive more visitors to your website.

These tools offer a free version that provides valuable keyword data, like average monthly searches and suggestions. In addition, users can often filter results by country and industry to get more specific insights.

As part of our SEO services, we utilise various keyword research tools to select the ideal terms for your website. These include WordStream, Google Keyword Planner and MOZ Keyword Explorer.

The initial step in keyword research is to develop a seed keyword or the term that best defines your niche. For instance, if you were a chiropractor, your seed keyword could be “spine surgeon.”

Once you’ve narrowed your list, it’s time to determine which terms are most valuable for your business. Do this by assessing each term’s search intent and determining which will likely generate the highest sales. Furthermore, consider how many people are searching for this term and their expectations; this is the buyer’s journey and can help determine how much value a keyword has for your company.

On-page optimisation

Ranking high on search engine result pages (SERPs) requires more than just ranking for keywords and improving click-through rates. It’s also about providing users with helpful information that meets their search intent and ensuring your website content can withstand Google’s algorithm changes.

On-page optimisation (OPE) is improving a webpage’s content and source code to boost its search engine rankings. It could include creating content pertinent to your target keyword, using proper HTML tags, or improving page speed.

Search engines use a variety of factors to evaluate and rank pages, such as on-page SEO signals like page titles and meta descriptions. These signals are essential in helping Google determine the relevance of a particular web page to a given query, which then impacts how well it will appear in SERPs.

On-page optimisation is the ideal strategy for increasing traffic and conversions while keeping up with SEO Auckland services trends and evolving algorithms. This approach, known as smart keyword targeting, can help you incorporate keywords into content while offering a positive user experience.

A reliable SEO agency can also offer tools to enhance your site’s performance and monitor the effects of on-page optimisation. These features include data visualisations and detailed insights allowing you to modify your strategy quickly.

On-page optimisation is a critical element of search engine optimisation and should always be considered when developing your website for business use. Optimising your site’s content and source code can increase its visibility in search results and drive more visitors to it.

Link building

Link building is integral to any search engine optimisation (SEO) plan. It helps you cultivate a robust backlink network and increase your website’s authority, which is crucial for driving organic traffic to your site.

Search engines value links as a signal of authority and popularity within an industry. So Google has been saying since 1998 that the number of high-quality links pointing to your website can help it rank higher in search results.

It makes sense, as a page with links from different sources will likely be popular and valuable. Therefore, web crawlers follow these links to discover new content and understand how pages are related.

Search engines scan links to determine how often they cite your site and the quality of those references. It helps them comprehend your website and which keywords should be prioritised for ranking purposes.